diff --git a/sites/shared/i18n/homepage/en.yaml b/sites/shared/i18n/homepage/en.yaml
index ec2afec21df..8a6196c854b 100644
--- a/sites/shared/i18n/homepage/en.yaml
+++ b/sites/shared/i18n/homepage/en.yaml
@@ -14,3 +14,9 @@ pickAnyDesign: Pick any design
 addASet: Add a set of measurements
 customizeYourPattern: Customize your pattern
 
+whyBother: Reasons to join
+why1: Generate made-to-measure sewing patterns.
+why2: Store your patterns & measurements sets.
+why3: Share your creations with the community.
+why4: Open source. No ads. No nonsense.
+